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    Home»Animoca Brands»Advisory Overtook Web3 Businesses at Animoca Brands in 2024 as Company Pivots
    Animoca Brands

    Advisory Overtook Web3 Businesses at Animoca Brands in 2024 as Company Pivots

    Token FlashBy Token FlashMarch 5, 2025No Comments2 Mins Read


    Animoca Brands’ most recent year-end financial report shows a shift in the company’s focus, with the web3 giant run reporting that its Digital Assets Advisory has edged out its traditional revenue source.

    The firm’s advisory unit generated $165 million in 2024, a 116% year-over-year increase. According to a release, this division provides web3 projects with token advisory, tokenomics, marketing, listing advisory, node operation, and trading services.

    Animoca said it generated $110 million in bookings from web3 businesses – its traditional territory of gaming and NFTs – while $39 million came from investment gains and venture management fees.

    This change in its web3 business reflects an approximately 40% year-over-year drop from the $182 million it reported last year.

    Overall, the company looks to have strengthened its balance sheet in 2024, holding $293 million in cash and stablecoins, $538 million in digital assets, and $2.9 billion in off-balance-sheet token reserves.

    Its minority investments totaled $564 million across 540 companies, reflecting a 67% increase in cash reserves and a 165% rise in digital asset holdings.

    While the number of portfolio investments increased to 540 from 450 noted, Animoca’s private investment holdings dropped 18%, falling from $690 million to $564 million, due to token unlocks, equity exits, and asset write-downs weighed on valuations.

    Late last year, Animoca opened a large new office in Hong Kong – bucking a trend in the city that saw TradFi firms downsizing and reducing headcount as well as square footage.


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