Rumble CEO Chris Pavlovski has announced that the video platform will launch its own digital wallet to monetize creators, backed by stablecoin issuer Tether.
In a recent X post, Pavlovski said the Canada-based online video platform plans to launch its own crypto wallet to help fund creators on the space. He informed his followers that the video platform will collaborate with leading stablecoin issuer Tether (USDT) to establish the Rumble wallet.
“Rumble Wallet will be the vehicle to help monetize creators better than most advertisers, especially in international markets, and with the help of Tether,” said Pavolvski.
The video platform CEO claimed the wallet will be “bigger and more than you think,” before saying that he will reveal more details about the firm’s plans to establish its own wallet on an interview with content creator Matt Kohrs.
Not long after Pavolvski’s announcement, Tether CEO Paolo Ardoino reposted Pavolvski’s post with the caption stating “A wallet for the people.” Ardoino’s post seemingly confirms that his firm is onboard to collaborate with the video platform in creating its digital wallet.
In December 2024, Tether invested $775 million in the video platform to boost its development. The company used $250 million from Tether’s strategic investment to support its growth initiatives.
Video creators on Rumble can generate revenue through the platform’s Partner Program, which enables users to make a profit based on the number of views and engagement videos receive, ads displayed on the content, as well as a Content Marketplace where creators can sell or license their videos for third parties to purchase.
Launched in 2013, Rumble was invented to become an alternative video sharing platform for vloggers and small-scale content creators.
In recent months, the platform has been strengthening its efforts to include crypto assets in its business operations. On Nov. 25, 2025, the platform announced that it would allocate as much as $20 million into Bitcoin (BTC) as a starting point for its crypto treasury. Since then, Rumble has been adding Bitcoin to its reserves.
The platform made its first BTC purchase on Jan. 20, but did not disclose the amount. Most recently on March , it purchased 188 BTC worth approximately $17.1 million or $91,000 per BTC.
